Insights and Data
CRM marketing solution provider Optimove has unveiled its latest insights on bettors' wagering intentions for Euro 2024. The report, compiled by Optimove Insights, provides a detailed examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings reveal that more than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors bet on several games per week. A substantial 76% of respondents bet at least once a month.
Among the types of bets, over/under bets are the most favored, attracting 46% of bettors. Prop bets follow closely at 39%, with parlays rounding out the top three at 35%.
Insights also revealed that 57% of bets are placed on Champions League and European tournaments, while 54% are placed on national league season games. Additionally, 48% of bets are placed on national tournaments or friendlies, and 46% on national cup games.
Euro 2024 Betting Trends
Looking toward Euro 2024, 84% of bettors plan to wager on the tournament, even if their national team is not participating. Live betting during games is highly popular, with 83% of bettors engaging in this form of wagering.
The key factor influencing a bet is player performance, which is cited by 52% of respondents. Expert analysis and betting promotions are also influential, each impacting 47% of bettors.
Marketing Challenges
Many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This insight serves as a caution for sportsbook operators to tailor their communication strategies thoughtfully.
Industry Implications
The results of this report offer a clear guide for sportsbook operators aiming to deepen player loyalty and optimize customer lifetime value. "The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value." said a spokesperson from Optimove Insights.
"Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players."