Unveiling of Utah Hockey Club Color Scheme, Logo, and Jerseys
Statements
The Utah Hockey Club has officially unveiled its color scheme, logo, and jerseys for its inaugural season in 2024-25. This marks an exciting chapter for the franchise as it relocates from Arizona and starts building its identity in a new state.
The team announced that it will temporarily go by the Utah Hockey Club moniker for its debut season while deciding on a more permanent rebrand for the 2025-26 season and beyond. The reveal of the colors and uniforms is a significant step as the club awaits its future name and logo.
New Color Scheme
The Utah Hockey Club has selected a unique color scheme to reflect the region’s natural beauty and rugged terrain. The colors “rock black,” “salt white,” and “mountain blue” resonate with Utah's distinctive landscape. These colors are intended to remain even after the new name is finalized, which is currently being decided by a fan vote.
The team has chosen to keep its initial logos simple, featuring variations of the "Utah Hockey Club" name, including some designs that incorporate the state of Utah. This understated approach provides a solid foundation for the team's future branding efforts.
Jersey Designs
The home sweater is designed with black as the primary color, featuring "UTAH" spelled out diagonally across the chest. The away jersey follows the same design but uses white as the primary color. This diagonal text format is a popular design in the league, famously used by the New York Rangers and recently employed by teams like the Carolina Hurricanes, Pittsburgh Penguins, and Vegas Golden Knights in their alternate uniforms.
With their simplicity and classic feel, the jerseys provide a sense of tradition while the team prepares for its permanent identity.
Upcoming Rebrand
The Utah Hockey Club plans to finalize its permanent rebrand soon, with fan voting for the new team name scheduled to end on June 20. The finalists in the naming contest include Blizzard, Mammoth, Outlaws, Venom, and Yeti, along with the option to retain the Utah Hockey Club name. This community-driven approach to the rebrand emphasizes the organization’s commitment to building a strong, local fan base from the start.
Quotes
The new team colors—'rock black,' 'salt white,' and 'mountain blue'—perfectly encapsulate the spirit of Utah's rugged landscape. While the interim name 'Utah Hockey Club' and the simple 'UTAH' diagonal text on the jerseys keep things straightforward and rooted in tradition, these elements provide a solid foundation for the team's future identity. Utah is eagerly anticipating the conclusion of the fan vote and looks forward to unveiling its new permanent brand, which will undoubtedly evoke the passion and spirit of the community.
As the team prepares for its debut season and the unveiling of its permanent identity, there is a palpable sense of excitement among fans and players alike. The future looks bright for the Utah Hockey Club, and the months leading up to the new season will be filled with anticipation as this new chapter in the team’s history unfolds.
The unveiled design and color schemes not only set the stage for future developments but also create a sense of belonging and pride among fans and players. This transitional period plays a crucial role in the team’s development and community integration, providing a template for what is yet to come.
